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Types of Watches

Watch Display: Analog, Digital, Hybrid, Tactile, Touchscreen

  • Casual Watches
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Watch Case Diameter and Sizes

Best Watch Quotes

“Everyone looks at your watch and it represents who you are, your values and your personal style.” -Kobe Bryant

“Nothing happens until you decide. Make a decision and watch your life move forward.” -Oprah Winfrey

“Life is like a dice, so watch the ones you’re rolling with.” -LeCrae

“If a man watches three football games in a row, he should be declared legally dead.” -Erma Bombeck

Our Latest Articles

Luxury Watch Reviews – Swiss Watch Reviews

Luxury Watch Reviews – Swiss Watch Reviews

Founded in 1865 by Georges Favre-Jacot in the Swiss Jura Mountains. The name Zenith comes from he word that designates the highest point in the universe, ZENITH.

With rapid success, the company already had over one thousand employees by 1875, producing pocket watches, pendulum clocks and counter instruments for the Navy.

In 1896, with enormous success, Georges Favre-Jacot was awarded a gold medal at the Swiss National Exhibition in Geneva. Four years later, he received honors at the Universal Exhibition in Paris.

According to the legend, in 1911, Favre-Jacot was walking one night under a starry sky in the Swiss mountains and the idea came to him to give to his company the logo of a star, which still dons the brand’s watches today.

By 1920, the company had already produced two million timepieces. While gaining momentum at a rapid pace, the company expanded and opened branches in Geneva, Moscow, Paris, Vienna, London and New York.

El Primero

An innovative breakthrough came for Zenith in 1969, when the brand introduced the El Primero. Throbbing at 36,000 vibrations per hour, the El Primero was the first integrated automatic chronograph, a triumph over the challenge to fit in the smallest possible space a maximum of technical functionality. Today it still is the fastest automatic chronograph and the most precise in the world.

In 1999, the Zenith company changed hands and was taken over by the LVMH Group (Louis Vuitton Mo√ęt Hennessy). However, the new owners kept tradition and innovation in their top priority and launched 4 new movements and 14 new models representing 52 new variations at the Basel Watch Fair in 2002.

Chronomaster Open

In 2003, Zenith launched the Chronomaster Open El Primero, a technological innovation enabling a view of the beating heart of the movement through an opening in the dial. This model rapidly becomes the icon of the Zenith Manufacture and encounters a resounding success.

Proving they are still among the finest watches in the world, Zenith won the award for the DEFY Xtreme Open El Primero Stealth in the Public’s Prize category at the Grand Prix de l’Horlogerie in Geneva 2007.

In 2008, the genius watchmaers at Zenith revolutionized the word innovation by introducing the 8800 Tourbillon Zero-G (zero gravity) movement, a major innovation in the world of watchmaking. This revolutionary system, which includes a gyroscope cage tourbillon and constant horizontal escapement, means the mechanism avoids the effects of gravity and thus gives considerably greater accuracy.

The Advantages of Buying Watches Online

The Advantages of Buying Watches Online

Before the advent of the internet, a potential watch buyer looking to buy a fine watch only had one option and that was to visit exclusive watch showrooms decorated with classy granite, marble, and glass to make a costly purchase. The buyer had no choice but to pay the asking price of the showroom if he or she wanted to add the desired timepiece to their collection.

The internet now plays host to a bevy of virtual showrooms that offer the same watches for substantially lower prices along with the same warranty or guarantee that comes along with a home delivery facility. If you are in the market for a fine watch that you want to add to your exclusive watch collection or want to start a new collection then you can save as much as 30 percent purchasing online from sellers with little to no overhead. In order to learn the ropes on how to buy a watch online, one must learn a few basic components as to what a watch of exceptional quality entails. Here are those three basic steps in learning how to buy a watch online.

Step 1: Learn About Watch Features

Although watches primarily function for timekeeping purposes, fine modern watches are capable of more advanced features that enhance the entire timekeeping experience. These features include but are not limited to, a calendar window, moon phase display, world time, and stopwatch capabilities (chronograph). Watches with many different features are labeled as complicated and these features are called its complications. These complications can come in handy for those who travel often or have a need to time specific events. Aside from the obvious benefits they also add character and value to the timepiece. As you become more familiar with complications you will develop a sense of which appeal to your sensibilities and lifestyle.

Step 2: Consider the Style of Watch

The second component in learning how to buy a watch online entails determining what aesthetic qualities you find appealing in a watch. Choosing a style of watch comes down to personal taste. It is something that should punctuate your own personal style and act as an extension of your personality. The style of watch should be comparable to the style in which you dress and the automobile you drive.

When browsing fine timepieces you should be aware of the history and craftsmanship that goes into these miniature timekeeping devices with their complicated functions and timeless quality. Your instincts should guide you to a watch that appeals to your personality and lifestyle whether it be unique in style, modern in design, a vintage collectible, or rich in horological history.

Step 3: Choose A Watch Case and Band

At this point you begin to understand how to buy a watch based on function, style, and now you must determine which watch cases and band combinations appeal to you most.

The case is the metal housing that contains the internal watch parts which is usually stainless steel. Some watches are plated in gold and with new plating processes watches are now manufactured in many other colors. Use this option to compliment the color and style of clothes you will wear your watch with. The size, color and shape of the case should appeal to your eye in an artistic sense.

The band is what straps the watch case to your wrist and without one you would have something resembling a pocket watch. The watch band will usually be made of leather, metal, rubber, or fabric. If it is metal it is referred to as a bracelet and consists of individual links. Leather, rubber, and fabric are usually referred to as straps. Each material has its own advantages and disadvantages.

A metal bracelet is water-resistant and more durable than leather, but also heavier.

A leather strap is not as water-resistant as metal, but easier to replace.

A rubber strap is water-resistant, but not as aesthetically appealing as metal or leather.

A fabric strap may or may not be water-resistant, but is more visually appealing than rubber.

How the watch case and watch band contrast and complement one another can create a variety of interesting visuals and accentuate the colors and fabric of your clothing.

Buying Watches Online

Buying watches online could not be simpler. Once you determine the functions, style, case and band you are looking for then you simply need to purchase your timepiece from a reputable online merchant. You can then further accessorize your timepiece with other items such a watch case and a watch winder to keep your watch scratch-free and properly wound. Watches that are maintained properly and kept in good condition can last more than a lifetime, and usually find themselves passed down as heirlooms. No matter what watch you choose, ensure that you select a fine timepiece that speaks to your sensibilities as an individual.